Checkered Flag Challenge Sponsorship

Put Your Brand in the Fast Lane

Support M1 Mobility while gaining valuable visibility during one of the region’s most exciting motorsports weekends.

What is the Checkered Flag Challenge?

The Checkered Flag Challenge, held alongside the American Speed Festival, uniting up to 72 local companies together for a high-energy day of racing, team building, and community impact through electric kart racing, racing simulators and slot car racing experiences.

All within the state-of-the-art M1 X Center. But this event is about more than racing.

Participants rally together to support M1 Mobility, helping provide safe, reliable, and affordable transportation to individuals and families in Pontiac, Michigan. Your involvement directly fuels life-changing programs that empower people to gain independence, maintain employment, and improve their quality of life.

A Day Your Team Won’t Forget

Sponsors enjoy:

• Tickets to the Master of Motorsports & Awards Ceremony
• General Admission tickets to the American Speed Festival for each day
• Exclusive meet-and-greet with the Master of Motorsports Award winner
• And more!